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Seth Godin & Dave Lakhani: Marketing Secrets for Superstardom
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Persuasion guru Dave Lakhani interviews marketing genius Seth Godin about “the dip” – the place that is both a barrier to entering a market and the source of scarcity that leads to the big payoff. Discover the marketing secrets Microsoft, Ferrari and other top brands have used to create demand for their products and shut-out the competition. Learn what “the dip” also impacts your personal choices and how you can use the concepts Seth shares to become a true superstar in your field. This is a rare glimpse into the mind of one of the greatest marketing geniuses alive.

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Comments
By Kerstin Mckitrick on Fri Feb 19, 2010 6:13 pm
High quality content. Loved it.
 

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