Rich Life Club - Seth Godin: Why Mass Marketing is Dead (and what you can do about it)

Description

Whether we like it or not, OUR WORLD HAS CHANGED. In fact, it has changed so quickly and so dramatically that most business owners have no idea what has happened and can't seem to adjust to a marketing environment where facebook pages, youtube videos, and getting your blog listed on digg.com can have a greater impact on the bottom line than spending millions of dollars on a TV advertisement. In this exclusive interview with Seth Godin, one of the world’s leading marketing experts, you will discover the secrets to adjusting – and thriving – in this seemingly chaotic environment with less hassle and stress than you ever thought possible.

In this powerful interview, you will discover:

Why “mass marketing” is dead – and how smaller and less expensive marketing campaigns can out-pull multi-million dollar ads.
Why having a remarkable product or service (with little or no marketing budget) can be more powerful than having an “ordinary” product or service with a seemingly bottomless marketing budget.
The most important things you need to do today in order to stay ahead of current trends.

When this marketing shift took place and what it means to your business right now.